QUIT WISHING, START LIVING
Our company is as unique as the founder and it all started from humble beginnings.
I guess you are wondering how do two very different personalities come to work on this joint adventure and about their creation of this empowered design business.
The most important thing is that they realize that they didn’t fit the normality of today’s society so their brand should reflect the same. The designs are based on everyday thoughts and emotions, each design is someone’s encounter or adventure.
The founder of the company Pedro Luis Pereañez was born and raised in Columbia and his business partner came from the tropical Virgin Island. In 2019 while running a massage business – Luxury Healing Massage LLC – LHM. Luis started to think about how to expand his business. The most obvious way is to expand his current business is by promoting it through a clothing line and then and there “The Zone” was born.
Our goal from the beginning is to dress the world in unique and exotic wear that don’t always fit the norm. We are creating the norm by our designs and making non-normalcy a thing of the past. We celebrate the difference that makes us who we are and encourage people to live in each moment. Our clothing is another platform to express that unique quality about an individual.